Roadway

Roadway

2024-05-28T07:01:00+00:00

Related Categories - Roadway

Key Features of Roadway

  • 1

    Personalized Growth Marketing Copilot

  • 2

    Focus on Metrics and Growth Levers that Matter

  • 3

    Self-serve Analytics from Source-of-Truth

  • 4

    Automated Metric and Attribution Modeling

  • 5

    Simple Integration with Existing Data Stack


Target Users of Roadway

  • 1

    Growth Marketing Teams

  • 2

    Data Analysts

  • 3

    Product Managers

  • 4

    Data-Driven Decision Makers


Target User Scenes of Roadway

  • 1

    As a Growth Marketing Team member, I want to automate my data analysis and insight generation so that I can focus on scaling revenue growth more efficiently

  • 2

    As a Data Analyst, I want to easily create and manage dashboards and reports through self-serve analytics so that I can provide timely and actionable insights to the team

  • 3

    As a Product Manager, I want to model and track key metrics and growth levers so that I can make informed decisions to optimize product performance

  • 4

    As a Data-Driven Decision Maker, I want to integrate Roadway with my existing data stack for seamless data management so that I can ensure data consistency and accuracy across platforms

  • 5

    As a Growth Marketing Team member, I want to manage attribution logic and models for growth channels so that I can accurately measure the impact of my marketing efforts and adjust strategies accordingly.